I started blogging in 2007 for myself just random posts, then as a business for companies to help promote their services. Now I blog about horses on my other site www.melaniehetfield-equineservices.com Things I have learnt that may be of value to you if you are looking at starting your own blog, I hope it helps.
What does make a successful blog & should your business have one?
Reasons as to Why You Should Think about Blogging
The main aim is new sales leads, but blogging also offers the following potential benefits.
A blog allows your business to inform current and new customers in a no-pressure way. You can communicate the strengths of your product or service in ways that traditional marketing and advertising don’t allow. With a better understanding of your company, you help promote customer loyalty.
A blog can help you gain insight into customers’ needs and interests, with having the comments section. You can then use this information to develop new products or services or fine-tune existing ones.
A well-designed blog can make your company appear more “alive’ and approachable, in effect, giving your company a personal voice, which also can help boost customer loyalty.
Blogs can be free and can also be incorporated into your main website, putting customers right in within your sales pages so once they have read the blog, they are already there to look at your sales page.
Points to keep in mind when creating your blog
- Decide what you want to accomplish with your blog and let those goals influence your content. Is your blog going to have a serious side or a mixture of business and fun?
- You may want to create an image of yourself as a “thought leader’ in your industry, so plenty of research needs to be done to support this, just your own opinion is not.
- If possible, make a staff member the blog editor to check entries before they’re posted for grammar, typos, tone and consistency.
- Keep it relevant and personal. Make your entries personal by speaking to readers directly. Tell them a story. Make sure when you read it back, it’s fluent and has an informal voice.
- Make it useful. Trends are changing every day, so keep up with what is happening around you and create information that will be of use to your readers. Remember too it doesn’t have to be just about your site, you can post information articles that you’re found in your searching.
- Use your keywords throughout your blog for your blog to showing up at or near the top of search engine results.
- If your blog entries are clear, concise and compelling, readers will want to return again and again.
- Don’t use your blog to re-purpose press releases, brochures or other content originally created for marketing, PR or advertising. It will stop repeat visits and push people away.
- Keeping your blog updated weekly! Readers expect blogs to be refreshed regularly.
- Shorter, blogs often get more reading than long blogs, if you have lots to say, then break your blog into several blogs say 3 over a week, so each time they come back for the next part of the 3 part blog.
- Having more than one person blog can be of help, it gives a different type of reading, keeping the blog fresh.
- Like anything being consistent is the key to any successful blog.
- Use your blog to promote others, a bit of Wikinomics works well in all areas of business.
- Do your research, if you just blab and you get a reader that knows their stuff, they are likely to tell you in your comments you’re talking rubbish. So always ensure that you’ve researched before you blog.
- Blogging is a successful tool that more and more companies are turning to. People have so many choices that they shop around before they buy, so giving them support in your blogs will encourage them to choose you as their supplier.
- Remember that your blog needs planning, creativity, commitment and, most importantly, something worth saying.
- Once you have your blog working, it’s time to incorporate it in your Tweets, Facebook Messages and other Social Media websites.