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Quite Blunt – Companies Follow Back create a win-win!

It’s not often I make a short post and this one is MHO.

There is a trend on Twitter, it is with companies and musicians generally that want you to buy their products. This is what they say:

Follow me!
Buy my products or listen to my music!
No I’m not following you I look much better having more followers than I’m following! (Look at me I’m more important than you!) But still purchase from me!

Now where is the win-win with this?

Everyone likes to have followers on Twitter, it encourages interaction and creates bonds with new friends and companies that take the time to give a little back are the ones that spend less money on increasing sales. There’s no need to purchase followers as many of these companies do with programs such as or such like programs, which turn out to be quite expensive just to maintain growth.

I’m not talking about Verified accounts that are promoted by Twitter. This is the everyday company that wants you to purchase from them. Twitter accounts that have over 100,000 followers/following come under Twitter restrictions so are stuck by those limits.

One celebrity at the beginning of her Twitter life started following back and she still does today within Twitter limits. @britneyspears Hats off to Britney for taking an interest!

So are you a company or an artist with products to sell?

You might want to consider the followback option, it will bring you more rewards than just what you want!

Happy to follow back at

To Your Success!!


Melanie Hetfield
Social Media Advisor
Personal Assistant
Profile Photographer

Social Media Shop Floor – is yours Empty?

The more I see business accounts on Social Media, the more I see they have an empty shop floor. What do I mean? 

I’d like you to look at your Social Media as your shop or store which ever you call it. A customer walks into your store what is the first thing you might do with that customer?  I hope first a greeting, acknowledging that they are here to look at your products, a smile, nod of the head, a hello as they walk by.  What I wouldn’t expect to see if for a sales person to go up to that person and say, “look what I have on offer here”.  I could quite imagine that sales person being told to get stuffed quite often.

Are you doing this with your Social Media are you bombarding your new connections with what you want them to see first before seeing what they need?  Many are and this is what that looks like in a Tweet:

RT @mlmsolutionsuk: @HetfieldService Mel great to have you following MLM Solutions Let us know if our friendly team can help with debt or re-structuring advice

RT @jdm_designs: @HetfieldService hello, thanks for following our 100%UK made beach essential that stops your towel blowing away

RT @ingeniousbrit: @HetfieldService Hi Mel, thanks for following! If you’ve any questions on anything business, tweet or visit us at

Yes it is spamming, yes it’s poor customer service and yes you are pushing people away from your products and services. Even though I have followed those who’ve just sent me those tweets, if I see that is all they do they get reported for spam. It is also a lack of regard for your potential customer. Take the tweet from @ingeniousbrit ..” If you have any questions about business”…. I run 2 businesses, what areas of my business are they talking about that I have not already considered?  Knowing they want to sell me their products or services and as they’ve spammed me is this showing that their method of business involves unethical processes, mass email spam etc?..  Part of the T&C of Twitter states that unsolicited @mentions is spam.

It seems to be normal now for companies to send a spam Direct Message so these areas  tends to get ignored. Direct Messages work so much better when they are used as conversation starters!

Why though is the shop floor empty?  You don’t need an assistant on the shop floor for people to see the products that you offer, the customer can quite easily see from your signs which products they might be looking for. So putting your advert into the face of new followers is not necessary.  There is also an assumption that the person that has just followed you hasn’t already read your bio and visited your website.

You need that assistant there to provide the  human interaction which makes shopping worthwhile. I’m not talking about Tesco’s and their auto tills, where you’re in a quick hurry get through with your pint of milk. Human interaction is a necessary need for everybody, be it shopping, tweeting, facebooking, Google +, Pinterest and LinkedIn etc   This human interaction “hello, thank you for following, how are you?”  it draws people to you and your services. Many a time I’ve walked out of PC World as I needed help with a product but no-one acknowledged that I was there, even when making hints that I required help, or there physically was no-one on the shop floor.  Many a time I’ve brought a product because the customer service and help provided by the staff make the experience of the purchase more personal, they showed an interest in me.

With your social media, if all you are doing is putting out adverts and sending spamming messages in public posts “thank you for following… look at my website!” You are closing that door and sending people away from your product or service, you are not showing that new connection that you have a customer service support system. Hence, the shop floor is empty, with no human interaction and these posts are just the signs that hang up on the walls.

What are you going to be doing with your social media? I hope you’ll show that you have activity on your shop floor, that there a people that work for you are able to provide that human interaction that makes life much more pleasurable when looking for products and services.

With the many changes that happen is social media 3 little things remain the same that help boost your business. Follow first, follow back and most importantly interact! Any member of your staff with sales experience could manage your Social Media accounts for you. The question is how?

Either pop me a tweet


or I find for private discussions outside of Twitter’s 140 Characters LinkedIn works best.

To your Success!

Mel Hetfield

Twitter Tips: Direct Messages

As you’ve most probably noticed, Direct Messages on Twitter a full of spam. This is a shame as this is an amazing opportunity to start conversations. By putting your advert in a Direct Message you immediately put up a wall to conversations. Some might click that link,  of a survey I did it showed that 36% of people clicked the links, which may seem good apart from one thing there’s no human touch.

All good sales people know when training their staff that making that connection with the customer is essential to completing the sale.  Telesales people have to include in their scripts the ‘human’ section where they build a small rapour with the person they are trying to sell to. Big stores such as PC World, Curry’s and Dixons etc train their staff to approach people to say hello and make them feel that support is available if need.  This rapour alone can create the sale, so why are you not including this in your sales technique with your Twitter accounts?

Auto Spam Direct Messages

Here are the spam messages that stop conversations with people, if you’re doing this, then you really need to consider why you’re using Twitter. Is this all you are concerned about pushing your website or blog at people ‘look at me’ ?

What should your Welcome Direct Messages be like then?  Conversation starters something to get you interacting with people!

  • Hi thanks for following me, I’ll follow back.  What’s new in your world today?
  • Hi and thank you, really appreciate your follow, come and say hi I’ll always chat back.
  • Fantastic thanks, will follow back.  Looking forward to tweeting with you, what do you like to tweet about?
Show that you’re interested in the person who has just followed you, whether to make friends or for business conversation should be your aim to a successful Twitter account.

I’ve run tests on several accounts seeing what works and what doesn’t, auto Direct Messages that create interaction have a bigger increase in followers by 45% and 50-60% difference in clicks to websites of interest.  With that much increase then you have a bigger opportunity for sales.

My suggestion is that if people reply to your Direct Message with a Direct Message, take the message into the public timeline, so don’t reply via Direct Message again.  Change it to an @reply and let people know you’re interacting and making friends, not just pushing sales.

If you are using the Twitter platform for your direct messages, then I’d suggest that you use a 3rd party program such as Hootsuite, TweetDeck, MarketMeSuite and many others that let you change a Direct Message into an @ reply message.  If you’re not sure what I mean, just drop me a tweet.  @HetfieldService

Twitter is one of the best social media platforms to drawing sales to your websites, if you use it properly! Don’t spam (I will block and report you if you do it to me) Make friends and people will want to look at the products you have to offer.

For your adverts I recommend never more than 7-10 a day once you have got over 2,000 followers. Under 2,000 then only 1-3 per day is needed.  Anymore than this and it does look spammy. Remember to chat though, this is the most important aspect of your Social Media Marketing.

Remember to tweet me:   @HetfieldService

Twitter Tip: How to create effective #vip & #ff lists !


TweetDeck is the best tool I’ve found for creating effective #vip and #ff lists.  We want to create these lists with people who we have been chatting with or are retweeting our messages.  This is a great way to say thanks for being a  #twitterfriend

TweetDeck loads all of the message that have been sent to you, when you click the reply button, like many other programs it put the user name in the text box.  What is different with TweetDeck though is that it will let you click the next user and their name will appear next in the text box, but also keeps the last name.

Now scroll through all of your mentions and click every user that you wish to include in your #ff, don’t worry that the red bar comes up, just go through your complete list and collate all the names.

Now open up notepad, you should find this by clicking your windows menu button bottom left of your window,  click all programs, click accessories, click notepad.

Now you have notepad open, copy all the user names from TweetDeck that you have just collated and paste them into notepad.

Create your #ff message to go  with these user names.

To make it easier to know how far you can take each line, here is 130 characters just copy and paste this into the notepad window, then shrink your window to the 130 characters width, this way you know when you get to the edge of the page, you’ll a need new line.



Why 130?  You will be getting people retweet your message, so make it easy for them to do this.  Leaving space for the ‘RT’ & ‘your username’ makes it simple for people to get all your message in.  If you have a longer username, then just make the message a bit shorter.

Now you can upload them to an auto tweet program to tweet out through the day.

Social Oomph is one I use

TweetAdder you can also program tweets

TweetSpinner is also good to do this

Hope it helps

Mel cool


Going beyond the weather on Twitter

Twitter can be a nervous place to start chats if you do not fully understand how it all works!  Are you stuck what to say, not sure what you should say so stick to subjects like “how are you” “I’m find how are you”  “what the weather like for you?” “The weather is not good, how are you”  Conversations end!

To help you a bit more, remember that all @mentions are public so whatever you tweet in the @mentions everyone following you will be able to see this as well as anyone that may come across your account in a search.

The Messages are of DM’s is your private area for chats, but still do be careful about telling people you’re going away.

If you are tweeting from home, it’s best not to have the Location switched on.  If you do tweet you are away for the weekend, this will give away where you are and will make your home vulnerable whilst you are away.

In @mentions you’re aim should be to build friendships, to do this you will have to go beyond talking about the weather and lots of how are you today, I’m fine how are you.    Be prepared to know what you would like to reveal about yourself, this could be your hobbies, you family pictures etc. Everyone loves a good story, so share stories, videos and other items that you might have found in tweets.  Remember that the more you have in your tweets about you, then likeminded people will find you in searches and you will be able to meet new friends.

Remember if you’re a business, just because someone puts your keywords in their tweet does not give you the right to then tweet them with your ad! This is spamming and I fully encourage people to block and report spammers that do this.

Enjoy tweeting, make friends and have FuN!!  You can have lots of laughs on Twitter so it’s all good for your health!!  Remember typing burns 110 calories an hour 🙂

For more details on growing your Twitter Account for Business or Pleasure 

To Your Success!